Our Story

Designer/Creator Hero - born in Vietnam and later immigrating to Los Angeles, California in the 1980s, embarked on a remarkable journey that ultimately led to the creation of HRO Brands. Despite familial and social pressures, he spent over 20 years in the corporate finance world, steadily climbing the ladder of success.

However, when the Covid-19 pandemic struck, it served as a catalyst for change in Hero's life. Seeking new perspectives and fresh inspiration, he made a bold decision to move to Istanbul, Turkey during this tumultuous time. This relocation not only allowed him to embrace a new cultural experience but also provided a fertile ground for his creative aspirations to flourish.

With Istanbul as backdrop, Hero immersed himself in the rich tapestry of the city's vibrant fashion scene, gaining new insights and infusing his designs with a global perspective. The city's bustling energy, diverse influences, and the fusion of traditional and contemporary elements became an integral part of the HRO Brands' DNA.

In 2023, HRO Brands emerged as the culmination of Hero's personal journey and his unwavering passion for fashion. With a deep appreciation for his Vietnamese roots, decades of living in Los Angeles, years of traveling around the globe, and the rich experiences gained in Istanbul, the brand exemplifies a unique blend of cultural, global influences and artistic expression.

The collection crafted by HRO Brands is a testament to Hero's meticulous attention to detail and dedication to celebrating the beauty of individuality. Through his designs, he empowers individuals to embrace their authentic selves and find confidence in expressing their unique identities.

HRO Brands represents not only the realization of the creator's dreams but also his unwavering belief in the power of fashion to inspire and uplift. The brand serves as a testament to the transformative potential of embracing new experiences, following one's passions, and embracing the beauty of diverse cultures.

As HRO Brands continues to evolve, Hero commits to pushing boundaries, fostering inclusivity, and celebrating the uniqueness of each individual. Through his designs, he invites others to embark on their own transformative journeys, embracing the power of self-expression and embracing the extraordinary possibilities that await.

The story of our creator and HRO Brands is a testament to the resilience of the human spirit and the boundless potential within each of us. It serves as a reminder that through embracing change, exploring new horizons, and staying true to our passions, we can create a lasting impact that resonates with the world.